NYIT COMMUNITY SERVICE PROJECTS: Traffic Awareness
BE THE CHANGE YOU WANT TO SEE IN THE WORLD
A large part of community service is giving part of yourself to other people and putting their larger needs in front of your smaller ones.
- Develop leadership skills
- Strengthen interpersonal skills
- Meet new people and build long-lasting relationships
- Help make a positive difference in the community
- Gain valuable resume experience
- Further a cause that is important to you
- Work with a diverse group of people
- Gain life perspective
- Explore community issues that are important to you
- Give back to the community that supports you
- Feel great about your contributions
- Have fun!
Project 1: Traffic Awareness
Traffic safety involves a shared responsibility on a variety of issues. Much more than following the speed limit, traffic safety includes attention to a variety of topics and settings. Traffic safety does include obeying laws on the highways, for automobiles, trucks and other vehicles. It also includes attention to pedestrians, bicycles, motorcycles, mopeds and other forms of transportation. The Traffic Awareness team members at NYIT Jordan are part of the Student Marketing Team (SMT) who believes in promoting a safer Jordan for children, teenagers, the elderly and the general society.
The Traffic Awareness Program consists of four consecutive weeks which can be arranged according to the high school’s timing preferences and the SMT’s schedule of classes. It is approached via social marketing – meaning that the SMT teaches students the basics of traffic awareness and the basics for creating a campaign to raise awareness on traffic knowledge and safety. The result of this project is to raise consciousness and teach high school seniors the importance of traffic awareness so they could influence younger students at their school as well as the community on the importance of practicing traffic safety.
Week 1: Focuses on the proper ways of crossing the street, using a pedestrian bridge, pedestrian crossing tunnels and traffic lights and pedestrian crossings. As well as introducing the basic marketing tools, the marketing mix and creating a social marketing campaign.
Week 2: Focuses on young people and road safety. It includes riding the bicycle, rules of the road, side walks vs. street riding, motor transportation, school transportation and the adventure of going to school on foot. It also introduces an advanced level of performing a social marketing campaign.
Week 3: Focuses on young people and driving – the proper way of applying for a driver’s license and the dangers of joy rides. It also introduces branding as a marketing concept.
Week 4: Focuses on scooters, motorcycles, licensing, and safety. It concludes the keys to building a successful marketing campaign.
Success Story: NYIT has carried out a Traffic Awareness program at Cambridge High School in fall of 2009. Seniors at Cambridge High School have adopted a school at the Baqaa Refugee camp and will be getting support from NYIT in installing computers there. They will then start their own traffic awareness campaign at the public school in Baqaa to help promoting traffic safety.